Author Bios

Donna D. Mitroff

Donna Mitroff received her PhD in Education and a Master’s in Special Education from the University of Pittsburgh and is currently the president and founder of the children’s media consulting group, Mitroff & Associates. She has served as president of Mediascope (an entertainment industry non-profit), senior VP at Fox Family Worldwide, and VP of WQED West. She has served as executive producer for ‘Rinko: The Best Bad Thing,’ ‘You Must Remember This,’ and ‘The Fixer Uppers.’ She was the executive in charge of production for the National Geographic Specials and for ‘Conserving America’ and spent several years as development manager for ‘Wonderworks Family Movies’ on PBS.

As a specialist in the Children’s Television Act, she has helped networks such as The Hub and production companies such as Cookie Jar Entertainment, American Greetings, Studio B, Chorion, Cinar, and SD Entertainment create shows that meet the Act’s requirements. She has been a member of numerous advisory committees and children’s programming juries such as The American Center for Children and Media, the Children’s Television Advisory Committee for Univision, DIC Educational Advisory Committee, NHK’s Japan Prize, and the HUMANITAS Prize. She currently serves on the Advisory Board for Hollywood, Health & Society at USC Annenberg’s Norman Lear Center.

Ian I. Mitroff

For over 30 years, Dr. Mitroff has consulted with regard to and studied virtually every type of crisis imaginable (man-made and so-called natural disasters, criminal, environmental, ethical, financial, PR, terrorism, etc.), and has particularly studied the general lessons that all crises have to teach.Dr. Mitroff taught at USC for 26 years, and is considered the founder of the discipline of Crisis Management. He was at the Marshall School of Business with a joint appointment in the PR program at Annenberg School for Communication where he taught crisis management to Masters PR students.

Known for his thinking and writing on a wide range of business and societal issues, Dr. Mitroff has published over 350 papers and articles and 29 books, including Dirty Rotten Strategies – How we Trick Ourselves and Others into Solving the Wrong Problems Precisely and Why Some Companies Emerge Stronger And Better From A Crisis. He has appeared on many media outlets commenting on the effects of a crisis on a company’s bottom line.

Dr. Mitroff’s appointments include:

  • 2012 – Appointed to the Board of Scientific Counselors, Office of Public Health Preparedness and Response of the Centers of Disease Control and Prevention (CDC)
  • Professor Emeritus at the Marshall School of Business & the Annenberg School for Communication at the University of Southern California, Los Angeles
  • Adjunct Professor in the College of Environmental Design at the University of California, Berkeley
  • Adjunct Professor of Health Policy in the School of Public Health at St. Louis University
  • Senior Research Associate for Catastrophic Risk Management at the Haas School of Business, University of California, Berkeley
  • President and founder of Mitroff Crisis Management

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